Beards of Steel

Wrangler's SS12 Blue Bell Campain is all about the manly bloke:

Something cliché about featuring the prototype of the manly man in a beard, doing blue-collar labour with cars, and riding bikes in the desert.

I think it's an refreshing antidote on the abundance of metrosexual men in commercials, Although don't be fooled that this type isn't vain: sometimes they spend more time on grooming their facial hair than the average metrosexual.

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